Thursday 21 October 2010

Google Adsense

Many bloggers have a fairly negative attitude towards Adsense, mainly because it is very difficult to make anything from Adsense on a blog.
Before you consider using Adsense, you should understand that you will probably only get any results if your blog is sufficiently specialised (niche), and the niche is one that is profitable.
In my experience, it is easier to get results from a good niche website than it is from a blog, but Adsense on a website has it's drawbacks:
An Adsense click on your site means that you 'lose' your visitor - you are effectively paid (sometimes a lot, sometimes a little) to drive your customers to another site. If you are in some sort of business, that may well mean that you have sold a potential customer to a competitor for the price of a click.
You can 'filter out' competitors from your site, but I take the philosophical view that the price paid for the click is 'passive' earnings meaning that you didn't have to lift a finger to get the money - entering into a transaction with a visitor involves effort and investment on your part. When you compare the amount earned with the effort expended, Adsense clicks are infinitely 'better' because they involve no effort on your part whatsoever.
If I earn passively from a competitor, then I am happy to regard that as income every bit as valid as income earned from a direct transaction with a client of my own.

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