SEO - introduction

There is a lot of whaffle talked about search engine optimisation, but when you look at it, there are only two types of optimisation:

1. ON-SITE optimisation - the stuff you build into your own website to make them search-engine friendly..
2. OFF-SITE optimisation - the links that you get for your site to make the search engine think that your site has 'authority'.

There is nothing more to it than that, the devil is in the detail of course, and how you achieve the above can lead you down some interesting avenues, however because Google keeps stumm, no-one knows whether the more off-the-wall solutions will work either short-term or if they do, there's no guarantee they will work long-term - especially if Google get wind of what you are up to...!

In this series, we are going to look at both types of optimisation, and the regular things that anyone can do that will enhance search engine results for your website. We will be looking at legitimate ways to promote your site in an organic way, I am not one to indulge in certain black-hat techniques that give impressive results in the short-term.

You won't do any harm carrying out the simple steps that we will be looking at, these techniques probably cover about 80% of what you can do to enhance your site, and each step is easy to carry out with no experience or special software whatsoever.