In this day and age, it is a serious mistake to underestimate the power of twitter, facebook and the like for driving traffic to your site, however harnessing all these different resources takes a little thought.
Using RSS feeds between sites such as your blog, twitter and Facebook would be a good way of linking the three together to make sense of the relationship. One way would be to start a 'page' in FB (rather than a personal entry) and use the feeds from twitter and a blog to populate the page with content. This way, you are using twitter and a blog independently, yet using them to create more content on a third platform (FB). Added to this, you could have a widget on your blog which gives a read-out of your last (for example) 6 twitter messages. It is possible to link these all up and have two sites updated from one feed - whatever tactics you decide on, you must come up with a strategy that best suits your needs. Whatever you do, you are missing a trick if you are not using these or similar resources to drive traffic to your site.
Having said that I have not yet finalised my own strategy for promotion for a site that I have been working on for a while (amongst other projects), but rest-assured all future projects will be built with social networking sites in mind- the issue should never be 'shall I use Facebook/twitter/Friends reunited etc...' but HOW shall I use them...
Others in this series:
Part One - Introduction 'what NOT to do...'
Part Two - Having the right content
Part Three - You Must get your head around RSS
Part Five - Seeking out traffic
Part Six - Using bookmarking sites
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