Moving on from 'on-page' work such as content, all other traffic building ideas as strictly 'off-page' and so will demand some of your time to get browsing around the 'net.
As promised in the previous installment, this post will address RSS feeds. Really Simple Syndication is a way of getting your blog posts or site 'feed' automatically sent to any number of sources across the world wide web. Individuals may sign up so that they get your latest content as it comes online, or services that you are affiliated with may use this feed to publicly display your content - the best example I can think of is 'Zimbio', a service that publishes your content and will even automatically categorise it for you.
RSS can even carry advertising along with regular content and therefore can be used as a monetising tool. I happily admit that I was not a first-adopter when it came to RSS as I didn't understand how it could help me. I now understand it and can see that I seriously under-estimated it's uses. If you are not sure how to get started with RSS, you can access 'feedburner' directly from your Google account (you HAVE a Google account - right??), fill in a form and feedburner will provide you with a URL that contains your RSS feed, use this URL place your feed in to 'Zimbio' or any other place you can find that will take it!
One tactic that I have used is to take a 'twitter' RSS feed and have it displayed on the front page of an associated website. As long as you are regularly updating on twitter, this provides some interactive and current content on a page that otherwise may be fairly static. The same may be done with a feed from a blog or even facebook.
This brings me nicely on to the next topic that will be the theme of the very next installment...
Others in this series:
Part One - Introduction 'what NOT to do...'
Part Two - Having the right content
Part Four - You must engage with social networks
Part Five - Seeking out traffic
Part Six - Using bookmarking sites
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