Getting organic traffic - part 2

First off - I have to say that there is no way to keep your traffic unless your content is compelling. There is no point working away at getting visitors to visit your site if there is very little for them to look at.
So my first piece of advice is to say you need to make sure that you have good original content, regularly updated and ideally that it is laid our in a way that is easy to follow and easy on the eye. Whilst you may think that this is not a traffic building hint - it has at least two functions:

• It keeps your visitors coming back - If the valuable traffic that arrives on your site finds your style and your content appealing, there is a good chance that they will bookmark it, sign up for your RSS feed and come back to read again.
• It will help you to get search results - Applying SEO tactics such as regular updates and good use of keywords using niche/topical keywords will bring you organic search results. Using a service such as Google 'Webmaster tools' and 'Analytics' will help you understand the search terms that people are using to arrive at your site.

If at this point, you are wondering what RSS is, then keep reading this series and we will address RSS in the next installment...

Others in this series:
Part One - Introduction 'what NOT to do...'
Part Three - You Must get your head around RSS
Part Four - You must engage with social networks
Part Five - Seeking out traffic
Part Six - Using bookmarking sites