Intelligent Marketing

Website Review:

When you get to the point where you require online marketing specialists you should check out ‘IOM’, that’s ‘Intelligent Online Marketing’

IOM offer a service not only to offer a package of measures to suit your marketing needs, but a service to train your own personnel in the methods that they themselves employ. If you go for the training option you will be in a position to build your own marketing department, and maybe even offer your services to others.

The IOM website offers advice on Rankings, PPC advertising, Driving traffic to your site and building a site that grabs your visitors and makes them want to buy your product and services. You may think that this type of service is primarily for large companies, but in my experience I would say that where a company is small and doesn’t have experts in marketing, this type of service is ideal. Many smaller companies don’t have the time to really do their marketing effectively and often this is left to an individual who is not specifically trained and experienced. This is the kind of situation where employing experienced marketing experts on a short-term basis can really prove cost-effective.

I watched the Search Engine Marketing videos on the IOM site and found them really easy to follow. The videos go through the steps of promoting a website in really simple steps. They are filmed as one-to-one interview-style segments with a list of the questions on the right – if you click on the question that interests you, the player jumps to that segment and you get a great answer. The questions cover anything from basic SEO to PPC, spidering, domain names etc. (There’s almost 50 questions in all)