Sales Techniques

It is a sad fact that many high street retailers have been hit by mega-stores and online retail. The high street shop of today has to work that much harder to keep customers calling. Retailers need to offer a high level of personal service, a pleasant environment for shoppers and effective point of purchase displays in order to generate add-on sales.
Retailers need to engage with customers in the way which they want to be engaged, many customers will use the internet in preference, so having an online presence, even for a small local retailer is a serious consideration. Collecting data on clients is also vital, every retailer whether they are high street or strictly online, should be collecting data on clients. Contact details are the very first layer to be collected, but also having some indication of client demographic or buying patterns is not too difficult even for a small shop to work on. In short, if you can't beat them (and you can't...), join them by doing the same sort of things that the big stores do.