Having been doing this sort of thing for quite a while now, I am pretty much into the swing of blogging, particularly paid postings which I have been doing for some time. Even so, it is worth talking about some of the more obvious aspects of blogging for those that are still learning the ropes.
One of the tricky balancing acts that the paid blogger faces, is being able to carry both personal and sponsored posts on the same blog. Your readers do not want to see a blog consisting entirely of adverts, and your advertisers also require that there is something of interest in your blog apart from adverts.
I find that most people will put up with adverts like they do on television if there is some real content and the content can vary enourmously. Your content can be purely personal (as long as it is moderatley interesting!) or can address a niche geared towards a specific readership. Munny4Hunny tends to straddle this divide (hopefully), this blog has a little of the personal along with a little advice on websites, the internet and free software along with anything else that I think readers might be able to relate to. You can't really call Munny4Hunny a niche blog, but it does strive to address the specific area of paid blogging, other blogs that I run are more geared towards specific niches such as travel, finance and sport. Having a niche can help advertisers to choose your site if it fits with their product, and can also help you thinking up posts if there are enough resources that you can use for inspiration.
Feel free to comment on what you think makes a good blog (or even what make s a bad one..)
Sunday, 14 March 2010
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