Wednesday 17 March 2010

Face Creams

Men have traditionally been fairly resistant to advertising for cosmetic products as a whole, but the latest batch of adverts are set to try using humor to extract money out of men's wallets. Finally advertisers have realised that men are not fooled by bogus whaffle-science that populate other cosmetic advertising, and that they are not interested in which brand names make the best face creams. They are however moved by funny adverts and are happier to identify with a product that is able to take an amusing tongue-in-cheek stance when it comes to face cream for men. Not so much "because we're worth it" as "because it made me laugh at myself.."

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