The simple equation was that the more back-links you had, the better your PageRank - a simple indicator of 'off-page' optimisation with some jiggery-pokerty thrown in to come up with a hierarchical structure. However a few years on and I have the following niggling doubts:
- Do I need PR to get a search-engine result? - the answer is a resounding NO - I even have a site that ranks anything from 1 to 3 for a very specific keyword - it has never had any PR...
- Is Google actually taking any notice of PR - the current thinking is that Google has already, or is condsidering... dumping PR altogether - and even though PR is still visible in the Google toolbar, it's actual value is probably questionable at least...
- Why do people think PR is still important? - I can't really answer that, but it seems to me that certain die-hards are still taking notice of soemthing that could already be defunct, and are even still paying to try and get their PR boosted.
- Does this mean that there is no point linking? No, I do believe that organic links from like-minded sites will somehow figure in getting you search position because that just makes sense. Also I cannot see how Google can legitimately penalise someone for a paid link from a relavent site when Google itself runs paid ads in the form of Adsense which could be hosted on the same site....