I have been getting into 'Stumble upon' lately and my findings will no doubt emerge in a later post, but today I stumbled upon a site worth reviewing. The site has been put together by Stephen an SEO expert who uses the motto 'SEO is a flair not a science - science always gets the same results!'.The more I thought about that, the more it rang true. There are those who say that you can get SERP through following a set number of steps or will guarantee first position in Google search, but really SEO doesn't work like that.
The Google search hysteresis that determines your search engine results position for a given keyword or phrase is not written in stone like physics, it is subject to trends like fashion. What worked even 5 minutes ago may not work again... SEO has to be viewed as something fluid not rigid, almost having a life of it's own an existence fueled by Google geeks and shady back-office characters.
Not only does Stephen offer advice, often free on SEO, he raises money for cancer research in his spare time through charity races. He tells me he has raised £8,000 (that's $15,000) so far this year, and is planning to run at least 25 miles a week to reach a 1,000 mile target.
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