Tuesday 1 July 2008

Adsense referrals programme to 'retire'

I received an important announcement from Adsense today regarding the 'Adsense referral' programme being terminated, or in their language 'retired'. I have two conflicting views about this:
Firstly I am disappointed because I like the referral scheme, it allows you to select specific graphical adverts in specific niches, you can select the adverts that look right for your website as some adverts have a number of different graphic blocks of varying sizes.
On the other hand, I've had a total of $1 from this programme in around 18 months, so it is not the best of earners for me....
I should probably have tweaked these a bit more than I have to find the best earners, it just remains for me to track these ads down and purge them from my sites... here is the text of the message from Google adsense:
Thank you for participating in the AdSense Referrals programme. We
will be retiring the AdSense Referrals programme during the last
week of August. After that time, AdSense Referrals code will no
longer display ads.

If you currently use referrals, either to promote Google products
or offerings from AdWords advertisers, we encourage that you take
the following steps before the product is retired:

* Remove all referral code from your site(s): Please take a
moment to remove all referral code from your sites before the last
week of August, so that you can continue to effectively monetise
your ad space.
* Replace your referral ads with AdSense for content ads: If
you have less than three AdSense for content ad units on a page,
we recommend replacing referral ad units with standard AFC ad
units. This will minimise the risk of decreased AdSense earnings
when the Referrals programme is retired.
* Run and save all referrals reports to your desktop: All
Referrals reports will no longer be available at the end of
October.

We appreciate your patience during this transition. If you have
additional questions, please visit
http://www.google.com/adsense/support/bin/topic.py?topic=14882.
Thank you for your support of AdSense Referrals.

Yours sincerely,

The Google AdSense Team

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