PageRank is the rating assigned to your site by Google depending on your 'off-site' optimisation - in simple terms, the more links you have coming into your website, the better your ranking. More importantly, the more relevant the linking site (to your own content) the better.
One of the easiest form of getting incoming links into your site is to do some directory submission. This is the relatively simple task of entering your website details into a directory of websites (within a relevant category).
You can trawl the internet looking for directories of course, but there are some sites and software that can help you to speed up the process by automating some (but not all) the tasks.
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