Such a wide variety of products are now available online, one can't help wondering how high street shops are going to be able to survive the current economic crisis. Even the tradition of Christmas shopping is now largely carried out online. We gave cautiously embraced online purchases over the last decade, and at the same time have seen the steady erosion of 'off-line' retail outlets.
We are able to obtain anything from doughnuts to diamond rings, and mostly at a vastly improved price over high street equivalents.
There are two main reasons for the lower online prices, the primary reason is that overheads are lower where there is no need for a physical 'shop front' to be maintained, and the other reason is the level of competition in the growing online community is definitely hotting up.
Jewelery is certainly one of areas that can benefit from online retailing. In the main, jewelery outlets are in high-cost premises with expensive fittings and must invest in a lot of security before they can even open their doors to the public. Once you switch to online, the overheads are drastically cut to a mere fraction.
Tuesday, 24 March 2009
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