Showing your age

There is a whole industry devoted to NOT showing your age, an industry that produces face creams and treatments in a confusing array. We are left thinking 'Do any of these treaments actually work?' However, the more poignant question is maybe 'Does it matter?'
People seem willing to part with significant amounts of money to prevent the years from taking a visible toll. Certainly there is a medical need for people to get fit and lose weight, it is less certain however that there is an equal need to have less wrinkles...