Over forty..

Old age does not come alone so they say, and the current trend (if TV adverts are to be believed) is that getting wrinkles is some sort of social crime for which we should be truly ashamed. I am not particularly concerned about wrinkles or any other signs of old age, but for those for whom this is a real issue, the sheer amount of treatments available can make you dizzy. This is where the internet can do the work for you. Instead of waiting for the next advert (they do come along pretty regularly), you can research the products by reading wrinkle cream reviews, or reviews of any other potions or creams available to stem the aging process.
My stock answer is to say 'grow old gracefully' but as someone who is an ardent cream-and-potion user said "that's what I'm trying to do!"