The future of blogging

With the huge take-up of social media, by which I really mean.. Facebook, the future of blogging is under threat. Never mind linking blogs, Facebook and twitter together via RSS feeds and the like, certainly some 'goals' of blogging are achieved far more effectively via Facebook alone.
The concept of regular updates to keep others informed of your activities, or of sharing your photos online is far more effectively done via FB than via blogger or even the hippest Wordpress themed blog.
So is it all over for blogger?
To certain target groups, blogging is now a non-starter - an individual considering a platform for keeping friends informed of activities a few years ago, may have considered blogging as an option. Currently, Facebook would surely be the 'no-brainer' option... So where does that leave the humble blog? The blog is now possibly the tool of 'the campaigner' rather than the individual, the choice of someone who thinks they have a philosophy worth expounding. Blogs as corporate promotional tools still exist, but in most cases, there will also be a corresponding Facebook page too. Even 'paid to' bloggers are now encouraged to 'like' a clients FB page as well as write a promotional blog post.
The internet however, has many layers and the blog still has it's place as a promotional tool, and for bloggers, the rising popularity of facebook keeps the blogosphere less cluttered with half-started blogs, and narrows the competition when it comes to vying for paid postings. I said in a recent post, that two years counts as an 'era' on the internet such is the speed of change - the blog is not dead, but bloggers would be wise to embrace other communication tools.