Medical Carts

Innovative design and specialist knowledge is a key to businesses surviving the current financial crisis. But there is far more to good business than being able to produce a product, marketing can make the difference between failure and success. That is not to say that good marketing is a substitute for good design, but certainly a combination of a good product and good marketing is a winning formula.

Take the Howard Medical medical computer carts for example (pictured here) - the visual impact of a well-designed piece of equipment makes the marketing relatively. If the prospective purchaser likes what they see, half the job of persuading them to buy is completed. A few well-chosen words and the right price.. hey presto! you have just sold a medical cart...