Formula one push chairs

The culture around children has changed out of all recognition in the last few decades whether it be as targets for the lastest games and gadgets (PSP, Wii, X-Box etc...) or the amount of effort that now goes into producing some thing like the Maclaren stroller. The equipment that your child wears or travels in is now under scrutiny for development in terms of state-of-the-art materials, technology and most of all...fashion.
In years gone by, the teenager emerged as a target for producers to create products such as the Sony Walkman. In more recent times, this target has widened to include Nike trainers for those that can't yet walk... As with everything, there are upsides and downsides. On the downside is the proportion of our diminishing disposable income that is now ring-fenced by toddler-funding. On the upside is that push-chairs riddled with carbon-fibre and proper tyres with air in them are quite pleasant to use.