One of the most effective way in which the internet can be used for marketing products is when the prospective customer may require a degree of privacy or anonymity not provided by High Street shops. Certain medical conditions that may cause embarrassment, are ripe for this kind of marketing. For instance, it is probably far easier to sell adult acne treatments online than it is over the counter. However, the privacy issue can also give rise to other problems such as not wanting to cause a fuss if the product does not work as advertised.
For instance, if you bought a remedy for an embarrassing condition, the seller may feel safe to supply a bogus product because they assume you will not want to attract attention by taking legal action. My advice is to only deal with reputable companies online - preferably companies that have proper contact details and are properly certified to operate in their chosen field.
Thursday, 8 July 2010
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