Giving the right impression

There are a number of ways in which a small business can present itself in a way that can bring parity with some of it's larger competitors. Having a good web presence is a great way to project a 'big' company image even though the truth may be a somewhat more humble reality. Another great way to project a professional image is through company branded products and literature that you produce in-house. The literature comes in two formats:

• Portable Document Format (PDF), easily compiled in Open Office and exported straight into PDF to place on the web and email to your clients.
• Hard Copy literature to hand over face to face and at exhibitions- these should always be well-presented and finished with Velo binding if more than about a dozen pages or so.

Using these simple devices, a small company can project itself as equal with the bigger industry players. The first step is a small investment in some 'big-player' tools - a good logo, a good website (Wordpress or other CMS is ideal for this) and some quality paper, printer and other office accoutrements.