Changes

There have been a lot of changes introduce by Google recently and specifically in the last few weeks. At this point I haven't really got to grips with exactly what changes have taken place, but there will be an impact, it seems, on paid posts and articles.
From what I have seen so far, there seems to be an implication that Google will 'require' paid posts to somehow be easily distinguishable as 'adverts' rather than unsolicited opinion. On the other hand, programs promoting paid posts have always preferred posts to NOT be specifically identified as paid adverts.

Now, it's worth noting that Google are not the Police, and have no rights to tell anybody how they should behave on the internet, however, they are allowed (currently) to discriminate against your website in terms of how it appears in their own search results - and it just so happens that Google is quite a big player in this field!!
I am not sure how this impacts on other search engines as most of them tend to follow Google anyway, but I will be interested to explore some new search engines, and I will be looking closely at the impact of the changes and reporting my findings on this blog.