1300 posts

I just noticed that I am now up to 1300 posts on this blog. I have other blogs, but this is the one that gets most regularly updated. I guess over that time, I have learned a bit about communicating through the written word.
As a blogger, there are several different criteria that need to be met. Some sponsored posts only require a couple of sentences, so the skill required there is to try and make a point in a short post, and try somehow to fit that into the general character of your blog. Where posts requirements are more demanding (and remuneration is hopefully higher), it is often necessary to write several hundred words or maybe three paragraphs. The challenge with the longer post is to try and keep it relevant and interesting without straying off the point. If you are planning to host sponsored posts on your blog, you will also need to create a lot of non-sponsored posts, so that your blog is not just one long advert.
Regular posting is a must - if not every day, then at least several times a week, even if there is no sponsored 'work' to do. Over the years, it is difficult to fit everything to one theme unless you choose a really open theme like 'innovation' so that you can blog about any new products or ideas, or 'news' so that there is a steady stream of content that you can latch onto. My themes vary, I tend to pick up on mini-topics to write about, and I tend to blog on several different themes including personal stuff which has two advantages - it's personal so you are an 'authority' on it - and there is usually something to write about.
I am not as 'theme-oriented' as I should be - which is why I have started other blogs that have more of a niche - but to be fair, I always regard Munny4Hunny as my 'home' blog. My latest mini-topic has been Android Apps - this type of theme can be good because there are thousand of Apps you can write about, and it is a topic that may appeal to a number of casual visitors. I am also hoping that by use of keywords and tags, that I may even be able to attract search engine traffic.
Traffic generation is the 'Holy Grail' of bloggers, and the best advice I can give is that you immerse yourself in your blog - interact with other bloggers through comments and track-backs - write good useful content, and the traffic will come...