The economic world grows smaller by the day, and at a time when China is becoming more of a major player. China has, up to now, had a fairly insular economy plenty of exports, but little in the way of imports - this is a trend that is destined to change, and has already done so in many sectors.
I am sure that many UK, US and other Western companies can see the value of translation services in Shanghai in order to make sure their products are properly promoted above their competitors.
Already, car companies such as BMW and Jaguar/Land-Rover are finding increased demand for their products, so much so that TATA, the Indian owners of Land-Rove/Jaguar are planning to build new factories in China solely to meet local demand for their luxury products.
Particularly since the Olympic Games were held in China four years ago, we have seen a new market opening up and becoming more accesible to Western products and commerce. Dealing with this emerging 'new' China will mean that is will be necesarry for a new understanding of language and culture to be absorbed by those wishing to enter trade agreements.
Companies that can build bridges between the two cultures in terms of translation and mediation services will become more prominent as relationships are forged over the coming years
Friday, 23 November 2012
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