Baby Announcements

Friends over the 'pond' have recently had their second little girl, and we are able to keep up with baby announcements and pictures via the wonders of social media. However, for to closer to home births, traditional cards and physical photographs are still the norm.
The growth of social media as a way of staying in touch has not been at the expense of traditional greetings cards and paraphanalia, except at the very edges of that market.

For instance, there are contacts in social media that you would not normally send a physical card to, so an online greeting is perfectly adequate - however if it were a family member or close friend, you cannot substitute an online birthday greeting for a physical card arriving through the post.